ENS, the Ethereum Name Service, provides an alternative to the long, hexadecimal addresses under the “.eth” domain. More than an improvement on the user experience, ENS has taken steps forward in establishing the future of digital identities.

Brantly Millegan joins David for a discussion about the power of public key cryptography, integrating current Web2 services, and ENS’s roadmap for deploying to Layer 2 and new features on the way.

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Topics Covered:

0:00 Intro
3:00 – Signing in with Ethereum
6:07 – Current Web Security
8:40 – Digital Identity
15:02 – NFTs and Avatars
20:27 – Domain Names
27:00 – How Big is This?
32:45 – Layer 2 Stuff
38:11 – Land Grabbing Names
40:02 – Closing

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Resources:

Brantly on Twitter:
https://twitter.com/BrantlyMillegan?s=20

Sign-in With Ethereum:
https://newsletter.banklesshq.com/p/sign-in-with-ethereum

ENS Domains:
https://ens.domains/

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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here:
https://newsletter.banklesshq.com/p/bankless-disclosures