What happens when rocket scientists start giving up physics for finance? You get really smart people bringing brand new perspectives to one of the most complex systems on earth. Just like discovering new elements which make up the building blocks of the physical world, these minds are creating new strategies that make up the building blocks of the next generation of portfolios. David Berns, Ph.D., and his colleague Mike Green aren’t just repackaging tired old hedge fund strategies and dumping them into ETFs. They are bringing innovative and most importantly distinct strategies that offer completely different return distributions to anything else on the market.

Simplify Asset Management was founded in 2020 to help advisors tackle the most pressing portfolio challenges with an innovative set of options-based strategies. By accounting for real-world investor needs and market behavior, along with the non-linear power of options, our strategies allow for the tailored portfolio outcomes clients are looking for. For more information visit: https://www.simplify.us.

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